Ever since AXE Bodysprays launched, body sprays have been associated with immature, adolescents. Bodysprays such as AXE, and copycat product TAG, use a simple-minded, one-dimensional marketing message: "Spray on our product and girls will attack you." Unfortunately, that is not the case.

The current crop of bodysprays with their overwhelming scents are seen as juvenile to most normal guys. By and large, body sprays appeal to youngsters with a player-mentality whose testosterone is impairing their common sense. There is no need to overwhelm themselves and others with heavy fragrance.

Current bodysprays' silly, sexual pitch at first resulted in the successful launch of a new product category, but body spray lately has found only limited growth. Bodysprays could be a legitimate product alternative to traditional colognes, but there has been no true innovation in body sprays since they were introduced.

Moreover, body sprays are predominantly associated with boys versus men. Normal guys are concerned that current bodysprays with their overpowering scents would be perceived as a vain attempt to conceal a lack of confidence, but most importantly they know that one thing is for sure: "The more you spray, the less you get."

Recognizing the problem with bodysprays, Right Guard has reinvented body sprays with RGX Bodyspray. RGX Bodyspray has crisp, clean scents that don't overpower, so what others notice is you. Authentic fragrances for authentic guys.

Are you ready to step up?

Learn more about RGX Bodyspray from Right Guard.